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la mejor bkgrndIn an article from the public media journal Current, Northern California Public Media was recognized this week for its efforts to ramp up communication with our Spanish speaking neighbors. Of particular interest to writer Grace Vitaglione was the organization's bilingual approach to its 13-week run of Coronavirus Town Halls.

"During the COVID-19 pandemic, KRCB is adding Spanish voiceovers of its virtual town hall broadcasts about the coronavirus with the original English versions," Vitaglione wrote. "The station also held a panel with leaders in the area’s Latino community.

"[News director Steve] Mencher said his goal is not to have 'separate but equal' news in Spanish and English but to allow people to get Spanish-language news in 'real time,' which led to the idea of providing the voiceovers."

In order to record the Spanish voiceover for postproduction, assistant news director Adia White transported digital recorders each week to La Mejor radio. NorCal CEO Darren LaShelle worked through the details of the arrangement with La Mejor management. Producers Yinka Adeboyejo and Joshua Mellars married the English and Spanish files for posting on the NorCal website each Wednesday.

Read the entire article here.

 
 

Racism in America

Learning Media: Racism in America

CONFRONTING ANTI-BLACK RACISM Use these materials with middle and high school students to help them understand the long history of anti-Black racism in the United States, and think about ways to address it in their own families and communities. Resources include news coverage of recent protests,…

Lawsuit Against County Sheriff's Office Points to Numerous Brutality Cases

We provide local news updates on The North Bay Report Tuesday-Friday at 6:45, 8:45 a.m., and 5:30 p.m. on KRCB radio 91 and 90.9. The following is a two-part interview that aired Thursday, July, 2nd and Wednesday, July 8. The full-length interview is also available below. Subscribe to The North Bay…
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Hope, Strength, Protest. Another Story in Photos

Photos and Text by Diane Askew On Thursday, July 2, a daylong rally was held at Santa Rosa’s Old Courthouse Square to protest systemic racism. The protest was organized by president Rubin Scott of the Sonoma County chapter of the NAACP. From a small stage set up on the square, local residents spoke…
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Informe en Español: KBBF Hosts Special On Black Lives Matter Movement

This article is a translated, partial summary of KBBF’s 30-minute special. Listen to the complete version in Spanish below. In this thirty-minute special, KBBF’s Edgar Avila speaks with Sonoma County residents about racism in our community and the Black Lives Matter movement. Guests appear in the…
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Could Racially Motivated 911 Calls Become Hate Crimes?

By Elizabeth Castillo, CalMatters Barbecuing at Lake Merritt in Oakland. Selling water without a permit. Both instances in which a Black person was doing something deemed criminal by a white person. Both instances in which a white person called the police. Now, as racial tensions continue to flare…
Screen Shot 2020 06 26 at 10.39.41 AM

Racism in America

Jun 19, 2020

Sonoma County Celebrates Juneteenth

The Sonoma County Juneteenth Committee will host its celebration over zoom this year. Nancy Rogers has served as the chair of the festival for the…
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thumbnail FirstNews logoA weekday early morning podcast that offers a first look at the top local news stories and weather forecast you need to start your day.

Sonoma County news stories featuring the latest in breaking news, county government, elections, environment, cultural happenings, and updates on your communities, from Petaluma to Cloverdale, and from Sonoma to Bodega Bay, and everyplace in between.

Subscribe to the Sonoma County First News podcast through our website, the NorCal Mobile App, NPR Podcasts, NPR One, iTunes/Apple Podcasts, or wherever you get your podcasts. 

 
Read More

Racism in America

Learning Media: Racism in America

CONFRONTING ANTI-BLACK RACISM Use these materials with middle and high school students to help them understand the long history of anti-Black racism in the United States, and think about ways to address it in their own families and communities. Resources include news coverage of recent protests,…

Lawsuit Against County Sheriff's Office Points to Numerous Brutality Cases

We provide local news updates on The North Bay Report Tuesday-Friday at 6:45, 8:45 a.m., and 5:30 p.m. on KRCB radio 91 and 90.9. The following is a two-part interview that aired Thursday, July, 2nd and Wednesday, July 8. The full-length interview is also available below. Subscribe to The North Bay…
sheriff badge

Hope, Strength, Protest. Another Story in Photos

Photos and Text by Diane Askew On Thursday, July 2, a daylong rally was held at Santa Rosa’s Old Courthouse Square to protest systemic racism. The protest was organized by president Rubin Scott of the Sonoma County chapter of the NAACP. From a small stage set up on the square, local residents spoke…
lady shirt

Informe en Español: KBBF Hosts Special On Black Lives Matter Movement

This article is a translated, partial summary of KBBF’s 30-minute special. Listen to the complete version in Spanish below. In this thirty-minute special, KBBF’s Edgar Avila speaks with Sonoma County residents about racism in our community and the Black Lives Matter movement. Guests appear in the…
IMG 2806

Could Racially Motivated 911 Calls Become Hate Crimes?

By Elizabeth Castillo, CalMatters Barbecuing at Lake Merritt in Oakland. Selling water without a permit. Both instances in which a Black person was doing something deemed criminal by a white person. Both instances in which a white person called the police. Now, as racial tensions continue to flare…
Screen Shot 2020 06 26 at 10.39.41 AM

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