NorCal has two public television stations and one FM public radio station. KRCB TV Channel 22 in the North Bay (PBS) and KPJK TV Channel 60 in the South Bay. KRCB FM Radio 104.9 is Sonoma County’s public radio station and airs both NPR and locally produced news and music programs.

KRCB TV is available on Comcast Cable and AT&T U-Verse-TV, DISH and DirecTV Satellite, Channel 22, 722 (HD) (North Bay) & 200 (South Bay). Over-the-air digital includes Channel 22.1, 22.2 (Create), and 22.3 (NHK World Japan).

KPJK TV is available on Comcast Cable Channel 17 (717 HD) (1060); on Channel 17 on AT&T U-Verse-TV, DirecTV Satellite, and DISH. Over-the-air digital includes Channel 60.1, 60.2 (France 24), 60.3 (NHK), 60.4 (Deutsche Welle), 6.5 (FNX), and 60.6 (KCSM FM Jazz TV).

NorCal is pleased to provide free PSAs for regional non-profits to announce their event-driven fundraising endeavors. Please send your announcement three weeks in advance of your event to This email address is being protected from spambots. You need JavaScript enabled to view it.. List all the particulars, i.e., organization, event, time, date, location, contact information, etc., and NorCal will write up the announcement and give it to radio staff to read on-air before the date of the event.

Any questions regarding membership, whether you wish to become a member, change your membership account/payment method, or cancel your membership should be directed to This email address is being protected from spambots. You need JavaScript enabled to view it..

For current members, if you wish to have the monthly programming guide Open Air mailed to you, please contact This email address is being protected from spambots. You need JavaScript enabled to view it. with your request. The online guide is also available on our website at https://norcalpublicmedia.org/open-air.

Contact This email address is being protected from spambots. You need JavaScript enabled to view it. or call the office at 707-584-2000 and request a copy be mailed to you.

Send programming questions to This email address is being protected from spambots. You need JavaScript enabled to view it..

Contact This email address is being protected from spambots. You need JavaScript enabled to view it..

If until recently your reception of KRCB TV Channel 22.1 or KPJK TV Channel 60.1 has been fine, but you have now lost reception, there can be several possible reasons. If you have a roof-top antenna, perhaps the wind or weather has moved its direction. Perhaps the connections have corroded or become loose. Sometimes even environmental changes can affect reception. Please check your antenna, reposition it to aim toward our transmitter on Sutro Tower in San Francisco, and then rescan your stations. The website http://tvfool.com/ is a good troubleshooting resource as well.

Occasionally, but not often, we need to lower our power to protect workers on the site where our transmitter is located. If this is the case, it will be a temporary power change. If you have tried the above repositioning and rescanning suggestions and are still unable to receive our broadcast, please call the station at 707-584-2000 and ask to speak to someone in engineering.

Congratulations! Please contact our Auction Manager at This email address is being protected from spambots. You need JavaScript enabled to view it. to arrange to get your item.

Normally it can take up to 6 weeks to receive your pledge gift, however if you have questions about the gift or if has been longer than 6 weeks, please contact This email address is being protected from spambots. You need JavaScript enabled to view it..

We appreciate your donation at any level that is comfortable for you. However, if you wish to receive our monthly programming guide Open Air in the mail, we request a minimum annual donation of $25 for senior citizens.

We love our volunteers and interns! To find out about opportunities, please contact This email address is being protected from spambots. You need JavaScript enabled to view it..

Due to COVID-19, we are not accepting volunteers at this time. We are, however, accepting interns who will be working remotely. All but essential employees are currently working remotely and we anticipate bringing volunteers back once employees and interns are back working at the station.

Download the free Northern California Public Media mobile app from the app store and listen to KRCB FM anywhere you are!

With the free Northern California Public media mobile app you can receive the live stream of KRCB TV. This live stream is “geo-fenced” to the KRCB TV viewing area (San Francisco Bay Area.) You may need to enable Location Sharing in your browser to view the stream. Instructions for various browsers can be found here: https://help.pbs.org/support/home. If you believe you should be able to view this live stream, but cannot, please email us at This email address is being protected from spambots. You need JavaScript enabled to view it. .

Yes, for instructions please visit: https://help.pbs.org/support/solutions/12000002753

KPJK TV is not streamed. Because we air blocks of programming as a pass-through from other public television sources (NHK Japan, France 24, Deutsche Welle, and (FNX) First Nations Experience), we are not allowed to stream KPJK programming.

Public media has no traditional advertising. However, sponsoring public television and radio are a great way to reach people about your business or nonprofit. Underwriting puts you in direct contact with the thousands of loyal viewers and listeners who choose NorCal Public Media every day. To find out about underwriting opportunities at NorCal, please contact Mike Flynn at This email address is being protected from spambots. You need JavaScript enabled to view it. .

Please contact our Programming Manager Karen Bell at This email address is being protected from spambots. You need JavaScript enabled to view it. with programming suggestions.

The majority of our primetime programs are closed captioned. If you are having a problem with closed captioning, please contact This email address is being protected from spambots. You need JavaScript enabled to view it. .

The NCPM style guide can be found here for reference: NCPM_StyleGuide1.pptx

To post an event to the online NorCal Event Calendar, go to the drop down menu for the calendar under the About/Contact heading at the top of the NorCal homepage. Follow instructions to post your event. For troubleshooting, please contact Wendy Nicholson at This email address is being protected from spambots. You need JavaScript enabled to view it.

The Spectrum Auction was designed to clear valuable UHF frequency for future use by the broadband telecom industry. Many broadcast television channels held a portion of this spectrum for decades, including KRCB Channel 22. In order to clear the spectrum, the FCC designed an auction process to compensate stations that were willing to give up this spectrum completely, or move to another portion of the spectrum.

In order to protect the mission of providing educational, informational and cultural telecommunication services in partnership with our community, the Northern California Public Media Board of Directors strategically decided to participate in the auction. A successful outcome in the spectrum auction would provide a permanent foundation of financial stability for Northern California Public Media and comes at a time when the value and importance of local, non-commercial media is essential.

Radio frequency spectrum is a natural resource and Congress has given the FCC the responsibility to manage it in the best interest of the American public. In a law passed by Congress called "The Middle Class Tax Relief and Job Creation Act of 2012," the FCC was given the authority to conduct the spectrum auction in order to better manage and allocate the available spectrum, as a result of the nation's increased demand for wireless communication.

No, we don’t expect an interruption of service. You’ll still be able to enjoy KRCB and KPJK programming.

Depending on your location, over- the-air signal reception may vary as we make technical changes as a result of the Spectrum Auction. Because of the complexities involved with these transitions, which will be completed by early 2019, it is too soon to know if viewers using an antenna to receive KRCB TV over-the-air might be affected. If you would like to sign up to be on an email list about the status of the transition please CLICK HERE TO CONTACT US and mention that you want added to the Broadcast Signal Update list.

We do not anticipate a change in our channel number when tuning your television or finding us on cable or satellite. You may need to re-scan your local channels if you receive us over-the-air once the transition is complete.

A portion of the funds will be dedicated to make the necessary and expensive technological shift to a new position in the spectrum and to maintain as much of our existing coverage area as possible. With the balance of the funds, the station will establish an endowment, the interest from which will allow Northern California Public Media to weather difficult times in a fast-changing technological landscape, and will help with operational costs in the coming decades. The service we provide to the community will still continue to rely heavily on project funding and individual viewer membership for the creation and presentation of educational documentaries, literacy and early childhood educational media, as well as arts and culture programming.

We anticipate that certain equipment upgrades will be made to help modernize radio operations. These upgrades will be gradual and no timetable is available at this time. If you have questions about the status of improvements to KRCB’s FM operations CLICK HERE TO CONTACT US.

Television is transmitted from a site on Sonoma Mountain. Radio is transmitted from Geyser Peak. In addition, radio has a translator in Santa Rosa. 

If you have a question or comment about closed captioning on Northern California Public Media television channels or the norcalpublicmedia.org website, use the contact information below to get in touch with us.

Northern California Public Media Immediate Captioning Concerns:

Gerry Pacitti
Engineering
5850 Labath Avenue
Rohnert Park, CA 94928
Phone: 707 584 2034
Fax: 707 585 1363
This email address is being protected from spambots. You need JavaScript enabled to view it.

Northern California Public Media General Captioning Concerns:

Darren LaShelle
Content Manager
5850 Labath Avenue
Rohnert Park, CA 94928
Phone: 707 584 2017
Fax: 707 585 1363
This email address is being protected from spambots. You need JavaScript enabled to view it.

norcalpublicmedia.org Online Captioning Concerns:

Darren LaShelle
Content Manager
5850 Labath Avenue
Rohnert Park, CA 94928
Phone: 707 584 2017
Fax: 707 585 1363
This email address is being protected from spambots. You need JavaScript enabled to view it.

Northern California Public Media Closed Captioning Quality Certification

All local programming produced by Northern California Public Media and broadcast on our channels complies with the closed captioning requirements established by the Federal Communications Commission as embodied in 47 C.F.R. § 79.1, including regulations concerning closed captioning quality. Programming provided by KRCB complies with these regulations by either: (i) satisfying the caption quality standards set forth in 47 C.F.R. § 79.1(j)(2); (ii) adopting and following the “Video Programmer Best Practices” set forth in 47 C.F.R. § 79.1(k)(1); or (iii) being subject to one or more of the captioning exemptions set forth in 47 C.F.R. § 79.1(d), including programming for which the audio is in a language other than English or Spanish and that is not scripted programming that can be captioned using the “electronic news room” technique; interstitial material, promotional announcements, and public service announcements that are 10 minutes or less in duration; and/or programming that consists primarily of non-vocal music.

Rural California Broadcasting Corporation, as a nonprofit organization, has a Board of Directors.
Darren LaShelle is the President and CEO.

KRCB TV in the North Bay began broadcasting on December 2, 1984. KRCB FM Radio 104.9 began broadcasting on September 5, 1994. KPJK TV in the South Bay began broadcasting on July 31, 2018.

The K is the Federal Communications Commission designation that we are broadcasting west of the Mississippi River. RCB stands for Rural California Broadcasting Corporation; the nonprofit organization that owns the Northern California Public Media broadcast licenses. Rural California Broadcasting Corporation received its nonprofit status on January 17, 1981. PJK is a series of letters to honor the founder of Northern California Public Media, Professor John Kramer.

KRCB TV in the North Bay is a member of the Public Broadcasting Service (PBS). Programming on the station includes well-known PBS shows such as Nova, Masterpiece Theatre, NewsHour, and Frontline, and well-known PBS kids programming such as Sesame Street, Daniel Tiger's Neighborhood, and Clifford the Big Red Dog. KRCB also carries cooking shows, craft shows, British comedies, nature, and science shows.

Digital channels, other than our primary HD broadcast signal on 22.1, include 22.2 Create and 22.3 NHK World Japan.

KPJK TV in the South Bay is a member of the MHz Worldview channel (MHz). Programming on the station includes international dramas and documentaries, many in foreign languages with subtitles. Shows include the original Wallander from Sweden, Detective Montalbano from Italy, and Magellan from France. The channel also carries lifestyle program, science programs, nature and children's programming.

Digital channels, other than our primary HD broadcast signal on 60.1, include 60.2 France 24, 60.3 NHK World Japan, 60.4 MHz Worldview 24/7, and 60.5 Jazz TV KCSM Radio 104.9.

Northern California Public Media has a commitment to locally and independently produced programming. Such programs are available throughout the schedule and include Natural Heroes, Rebels with a Cause, Bay Area Bountiful, Democracy Now!, and Health Connections. Northern California Public Media also provides live and up-to-the-minute local, state and national election coverage, and has won a national award for its performing arts programming.

KRCB FM Radio 104.9 is a National Public Radio (NPR) member station and airs NPR programming such as Morning Edition and All Things Considered. During the day, 9am-3pm, KRCB broadcasts Roots-Americana and Folk Music, as well some talk radio programming and eclectic musical presentations. The evening and weekend programming showcases Roots-Americana, Sonoma County singer-songwriters, and an array of folk and acoustic music. Local essayists, food writers, film reviewers, and poets all contribute to Radio 104.9’s eclectic mix. Public affairs programming includes the OutBeat Radio News, the California Update, the North Bay Report and Sonoma Spotlight daily.

KRCB Radio, KRCB TV  and KPJK TV produce many hours of local programming each year under the mission statement of “Telling Our Stories, Connecting Our Communities”. Among the local television series we produce are Health Connections and Bay Area Bountiful, as well as the news special series about fire recovery, "The New Normal."

Natural Heroes is Northern California Public Media's award-winning series of independently produced films that share a common theme: people who are actively making a positive difference for our environment. This nationally distributed series has been honored with eight Emmy™ awards, three Telly™ awards and an Insight award. Natural Heroes has aired on Public Television stations all across the United States, Puerto Rico, and into Canada, reaching an estimated 90 million viewers. Viewable online anytime at www.naturalheroestv.com

KRCB Radio 104.9 aims to reflect the cultural life of the community and as such, it features largely local programming, from broadcasts of North Bay Songwriters a weekly program about the music scene in the region,  to Outbeat Radio, a weekly program focused on LGBTQ issues. It also emphasizes literary programming with A Novel Idea, Sonoma County’s very own on-air book club. KRCB’s Bay Area Bountiful Radio gives the public insight into agricultural and environmental events and activities, as well as keeping people up to date on the many Farmer's Markets in our region.

In a combination of broadcast range and cable distribution, KRCB TV in the North Bay can be seen as far north as Hopland in Mendocino County, east to include all of Napa County and parts of Solano and Contra Costa counties, and south to encompass San Francisco, South San Francisco, Daly City, and the East Bay through Oakland. KRCB Television 22 has a potential audience of 2.4 million people. Via satellite and cable systems, KRCB can be viewed throughout the entire Bay Area and beyond.

KPJK TV in the South Bay has an over the air reach that extends north to Santa Rosa and Windsor, east to the Stockton area, and south to Santa Cruz and Gilroy.

Radio 104.9 broadcasts to Northern and Western Sonoma Counties – and internationally on the web. It is also available throughout the Bay Area via Comcast Cable, and Satellite. The free digital app can be downloaded so you can listen to KRCB FM RADIO 104.9 anywhere in the world - for free!

If you are receiving KRCB on an antenna, you will find us on UHF Channel 22, and digital channels 22-1, 22-2 and 22-3. If you are a subscriber to Comcast Cable, you will find us on Cable Channel 22 in Sonoma, Marin, Napa, San Francisco, and Contra Costa counties as well as the city of Oakland. If you are a satellite subscriber we are on DISH Satellite on channel 22 or 8233, and DirecTV on Channel 22. If you are a subscriber to AT&T U-Verse-TV, you will find KRCB on Channel 22 as well. 

KPJK over the air can be found on UHF Channel 60, and digital channels 60-1, 60-2, 60-3, 60-4 and 60-5. If you are a subscriber to Comcast Cable, you will find us on Cable Channel 17 in the Bay Area. On Channel 43 on Direct TV, ATT Uverse, and Stanford Campus Cable. WAVE Cable places the channel on 21, and San Bruno Cable has the channel on 19.

KRCB radio can be found on 104.9FM and 90.9FM in Western and Northern Sonoma County.
Also through our free digital app, which can be downloaded for listening anywhere you are. You can live stream our broadcast at https://norcalpublicmedia.org/live.html

The FCC has licensed KRCB and KPJK Television and KRCB FM for different coverage areas.

Absolutely! Go to https://norcalpublicmedia.org/live.html, visit our Podcast section, or stream Radio 104.9 by clicking on "Listen Live."

The station employs 36 people, 16 of them full time.

Even though the station runs “lean and mean,” it takes quite a few hands to see to all of the functions of the station, which includes engineering, programming, production, accounting and support services, archiving, membership, premium fulfillment, auction services, volunteer relations, underwriting, marketing and more.

In addition, volunteers provide a tremendous amount of support to the station. Some volunteers are “regulars,” and may have regular radio programs. Others show up to help with special events, such as television auctions, pledge drives and election night coverage, when there might be as many as 45 or 50 volunteers in the building helping out.

One of the ways we are able to bring you the NPR/PBS favorites and the local programs you love is because of people like you whose membership constitutes one-third of our budget. We can only do so much by mail because the cost is prohibitive, so we use our airtime to show great programs and reach potential and returning members. Besides, there are some great performers and artists who you have a chance to see on pledge specials!

“Advertising” on KRCB, KPJK, or Radio 104.9?
Public media has no traditional advertising. However, sponsoring public television and radio are a great way to reach people about your business or nonprofit. Underwriting puts you in direct contact with the thousands of loyal viewers and listeners who choose NorCal Public Media every day.

To learn more, contact us This email address is being protected from spambots. You need JavaScript enabled to view it. or by calling 707-584-2000.

The operating budget is roughly $2.5 million each year.

California is one of only eight states that do not provide some sort of direct support for public broadcasting, so Northern California Public Media’s funding comes from a variety of other sources. Approximately one third of the budget comes from radio and television membership. One third of the budget comes from business support such as underwriting sales and auction donations. And one third of the funding comes in the form of grants from CPB and other sources.

The NCPM style guide can be found here for reference:
NCPM_StyleGuide1.pptx