Northern California Public Media is dedicated to utilizing media for inspiration, education, and connection in the region. Committed to serving diverse needs, we offer high-quality music, independent journalism, and innovative digital content. More than a broadcaster, we catalyze positive change through partnerships, contributing to the well-being and growth of the San Francisco Bay Area. Our commitment to public engagement extends beyond airwaves, aiming to build a brighter, more connected future. Join us on a journey of discovery and community building, amplifying voices that matter and shaping a vibrant media landscape in Northern California. Explore our website and be part of our family.

- NorCal Public Media President & CEO, Darren LaShelle

Northern California Public Media Mission Statement

Mission:

NorCal Public Media's mission is to be a trusted, independent, and essential voice that heightens awareness of the diversity of the human experience, reports on issues of importance, and convenes public discussion to strengthen our community.

Vision:

NorCal Public Media’s vision is to inspire audiences to learn from one another, examine the world around them, and make their own decisions as informed citizens on a lifelong journey of educational discovery.

Values:

Our work is defined by values that shape our content and guide our organizational decisions.

We are:

Trustworthy and Honest 

Welcoming and Inclusive 

Transparent and Accountable 

Empowering and Inspiring 

Collaborative and Curious 

Creative and Innovative

Governance

The Rural California Broadcasting Corporation (which owns and operates Northern California Public Media), is the licensee of KRCB TV in the North Bay, KPJK TV in the South Bay, and KRCB FM Radio 104.9, and is committed to the transparency of the workings of this organization. To that end we wish our community to know:

Our Board meetings and Community Advisory Council Committee meetings are open to the public, except when certain defined topics, such as legal or personnel matters, are under discussion.

Board of Directors

Community Advisory Council

NorCal Senior Staff

All meetings are held at the Northern California Public Media studios, located at 5850 Labath Avenue, Rohnert Park. For more information call (707) 584-2000. Minutes of the Board and Board Finance Committee meetings are available at our studios Monday through Friday from 9:00 am – 5:00 pm, for viewing or copying (for a small fee). 

2026 Board Meetings Dates & Times:

November 12, 2025

February 18, 2026

May 20, 2026

September 23, 2026

Northern California Public Media Community Advisory Council Members:

Community Advisory Council Meetings 2025

Executive Committee:

Executive Committee Meeting Dates

Finance Committee

Finance Committee Meeting Dates

Nominating and Governance Committee

Nominating and Governance Committee Meeting Dates:

Audit Committee

Audit Committee Meeting Dates:

Strategic Planning Committee

Strategic Planning Committee Meeting Dates:

Financial & Compliance Records

NorCal Public Media Strategic Plan (2023-2027)

Annual Local Content & Service Reports

Northern California Public Media operates under the Public Media Code of Integrity:

Code Of Integrity

NorCal Public Media Community Representation Statement

Read the Statement

Privacy Policy

Northern California Public Media's commitment to transparency also extends to making ourselves available for questions and suggestions. Please feel free to Contact Us.

About Us