Bay Area Bountiful

Lexicon of Sustainability - Fair Trade Vs Direct Trade

When you buy food, you’re buying more than what is in the can. You’re buying values. The values of the person who grows your food. The values of the person who transports it. And the values of the person who sells it to you. Ben Myers of 1000 Face Coffee in Athens, Georgia explains that consumers have values too. Consumers can shop according to their values by understanding certification initiatives like Fair Trade and Direct Trade

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