High Stakes at Hall of Flowers: A Snapshot of California’s Cannabis Industry

 

The vibe at the Sonoma County Fairgrounds is electric—music is pumping, smoke is in the air, and business is being done. But beneath the swag and the spectacle of the Hall of Flowers expo, the California cannabis industry is fighting for its survival.

 

In this episode, host Michelle Marques goes beyond the booth displays to get a pulse on the real state of the market. Rama Mayo, Hall of Flowers organizer, talks about the evolution of the event. Hear the ground-level struggles of a small craft farmer and get the high-level strategy from the CEO of a heritage Sonoma County brand. Two veteran cannabis media professionals explain the layers of the industry's most pressing crises, from the crushing weight of taxation and regulatory overreach to the looming confusion of federal rescheduling. This episode also addresses the elephant in the room: how the unchecked growth of the hemp-derived THC industry and the persistence of the non-legal market are reshaping the playing field for everyone.

 

 

Rama Mayo, co-founder of Hall of Flowers
Tamara Kislak, owner of That Good Good Farm
Michael Harden, CEO of Sonoma Hills Farm
Bill and Jeff Levers, Beard Bros Pharms

 

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