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A Santa Rosa start-up is digitizing that analysis, for fun and profit.
{audio}http://cpa.ds.npr.org/krcb/audio/2015/02/NBR_2-3-15_Face_Technology.mp3{/audio}
3:29
Another business that could make good use of this data, suggests Face Affinity developer and co-founder Wayne Rowlands, is real estate.
{audio}http://cpa.ds.npr.org/krcb/audio/2015/02/RE.mp3{/audio}
0:24
But for now, the company is mainly promoting its FaceReflect smartphone app, as seen in the video below.
