Economic benefits multiply when dollars re-circulate in the local business community. Creating a form of local money ensures it won't go elsewhere, and that's what Go Local is quietly doing here in Sonoma County.
To maximize ease of use for cardholders, Go Local's Janeen Murray explains, they have developed a user-friendly online system for tracking both spending and progress toward rewards.
The gradual introduction of Go Local's alternative currency program began almost three years ago, and it has been more visibly gaining adherents over the past few months. But Murray says the greater vision includes more than just retail commerce.