With the economy still lagging, more shoppers are looking to thrift stores for bargains on everyday items. In Santa Rosa Goodwill Industries is expanding and diversifying to meet that need. In the process, reports Kylie Mendonca, they are redefining second-hand shopping.
The Goodwill outlet store on Yolanda Avenue is a hive of constant activity, one that begins even before the doors open each morning.
There are rules that govern the frenzy at "The Dig," explains Goodwill staff member Jesse Ramirez. But they are not always followed.
Among the regular shoppers is Brian Gallegos, who brings a shrewdly informed eye to his searches through the bins.