For the fourth year running, Florin Square businesses are holding a Shop Black Friday event, asking people to “Buy Black.”

Organizers say this year, which has seen a global pandemic and

a racial justice uprising, will be important for the many small, Black-owned businesses in the area.

“So when we looked at it in this economic justice component, we’re like well, why not create an alternative for Black Friday, right, create our own space,” said co-organizer and business owner Berry Accius.

Here are some of the participating businesses at the African Market Place in Sacramento:

Hidden Gems Thrift Store

Berry Accius owns Hidden Gems Thrift Store and is co-organizing the Black Friday Coalition, pictured Tuesday, Nov. 24, 2020.Andrew Nixon / CapRadio

All Things Literacy & More

Dana Maeshia, a co-organizer of the Black Friday Coalition, right, owns All Things Literacy & More, pictured with her employee, Ruby Ransom, Tuesday Nov. 24, 2020.Andrew Nixon / CapRadio

Nubian Family Beauty Supply

Anissa Muhammed co-owns Nubian Family Beauty Supply, pictured Tuesday, Nov. 24, 2020.Andrew Nixon / CapRadio

Nasir Muhammed in "The Africa House," part of Nubian Family Beauty Supply, a shop he co-owns, pictured Tuesday, Nov. 24, 2020.Andrew Nixon / CapRadio

"The Africa House" is a section of Nubian Family Beauty Supply at the African Market Place where this bag is for sale.Andrew Nixon / CapRadio

Tru Endeavors Computer Solutions

Kelson Patterson owns Tru Endeavors Computer Solutions, pictured Tuesday, Nov. 24, 2020.Andrew Nixon / CapRadio

All Weather Fashion

Shirley Goodspeed owns All Weather Fashion, pictured in her shop Tuesday, Nov. 24, 2020.Andrew Nixon / CapRadio

The Affirmation Zone

Tameka Crawford and Adria Reynolds own The Affirmation Zone, and sell custom products with positive affirmations, pictured Tuesday, Nov. 24, 2020.Andrew Nixon / CapRadioThe Affirmation Zone at the African Market Place makes products with positive affirmations on them.Andrew Nixon / CapRadio

Crowder's Variety Store

Tracy Shaw owns Crowder's Variety Store, pictured Tuesday, Nov. 24, 2020.Andrew Nixon / CapRadio

Many products at Crowder's Variety Store are locally produced, such as this toothpaste and bottled hand sanitizer.Andrew Nixon / CapRadio

Suggested Eyewear

Ayesha Ransom-White owns Suggested Eyewear, pictured Tuesday, Nov. 24, 2020.Andrew Nixon / CapRadio

Dollar Jewelry & More

Nikki Potter owns Dollar Jewelry & More, pictured Tuesday, Nov. 24, 2020.Andrew Nixon / CapRadio


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